Ulta Beauty reported third-quarter earnings that exceeded expectations, however guidance was light. Following the results, shares fell more than 6%. On late Thursday the cosmetics retailer Ulta Beauty fell as much as 7.05% to $272.27.The stock has been rallying since August 30 — up 18.8% — when Kylie Jenner announced she would sell her cosmetic brand in Ulta Beauty stores during the holiday shopping season. Markets Insider reports Wall Street has been waiting to see how the partnership can drive traffic.