This story was delivered to Business Insider Intelligence "E-Commerce Briefing" subscribers hours before appearing on Business Insider. To be the first to know, please click here. Multiple former Toys "R" Us executives are working for a new company called Tru Kids that's planning a comeback for the toy retailer, according to CNBC. Following Toys "R" Us' bankruptcy in 2018, some of its lenders took control of its brand names and other intellectual property, and Tru Kids now manages those brands.