Tiger in talks about getting his own energy drink
A Tiger Woods-branded energy drink could be hitting store shelves soon.
Woods' agent, Mark Steinberg, told Dan Kilbridge of Golfweek that Tiger signed a new multi-year endorsement deal with Monster Energy and is in talks about producing his own drink.
"We just extended the deal with Monster, and so we're looking at what the next stages are of that relationship," Steinberg said. "It's been an awesome partnership and there's been talk about potential of a licensed deal with Tiger and Monster. What that looks like and tastes like, we haven't flushed that out yet, but we're at least in discussions about it now."
Steinberg said they're hoping to get something done "in the next few months," and Woods would have significant input on the drink's flavor and concept.
"He's at a stage in his life and career where he's not doing those things without having heavy involvement," Steinberg said.
Woods previously partnered with Gatorade on the "Tiger Focus" drink while under contract with the brand. The drink was discontinued in 2009.
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