MONTREAL--(BUSINESS WIRE)--Dec 7, 2018--Today, CCM Hockey announced details of its 2018 CCM Assists campaign, which inspires minor hockey teams across North America to establish an active role in their communities during the holiday season and beyond. In return for their dedication and hard work, the brand will reward select teams with CCM hockey sticks.

Between December 7-31, 2018, CCM Assists encourages young players to participate in community service and perform good deeds locally. To enter, participating teams across North America are asked to share images & videos with a short description of their “assists” via Twitter or Instagram using the hashtags #CCMAssists #Entry.

At the conclusion of the program in January, three participant teams will be chosen as winners. The winning teams will be outfitted with CCM’s JetSpeed, Ribcor Trigger 3D or Super Tacks AS1 sticks, plus two goalie sticks, for their notable “assists” to the community. For full rules and regulations, please visit: http://ccmhockey.com/en/ccm-assists.

“We are so proud of everything these young hockey teams have accomplished since the inception of the CCM Assists program in 2015,” said Rick Blackshaw, CEO of CCM. “Very few players will play professionally, but everyone has the opportunity to be a great contributor to their community. As such, these players know that how they perform off the ice is just as, if not more, important than how they perform on it. We are stoked to see what initiatives teams will take part in for the 2018 holiday season!”

As an organization, CCM has placed an emphasis on social good and community initiatives through key donations, volunteer services at community hockey events and partnerships with CCM pro-athletes within local communities. Earlier this year, CCM partnered with the Montreal Canadiens Children’s Foundation, providing equipment donations and volunteers to help get as many kids on the ice as possible within the Montreal community.

Throughout the course of the campaign, submissions will be retweeted or liked via the CCM social pages. The winning submissions will be showcased on January 11th across CCM’s social media feeds.

About CCM Hockey

CCM Hockey is a leading designer, manufacturer and marketer of hockey equipment and related apparel. With its headquarters located in Montreal, the company has operations in Canada, the United States and Europe. CCM Hockey equips more professional hockey players than any other company, including superstars like Sidney Crosby, Alex Ovechkin, Connor McDavid and John Tavares. CCM Hockey is also the preferred equipment supplier of the National Hockey League and the official outfitter of the American Hockey League, the Canadian Hockey League, and several NCAA and national teams. For more info, visit: www.ccmhockey.com.

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CONTACT: MEDIA:

Alexandria Clarke / Alyssa Stalzer

M&C Saatchi Sport & Entertainment

alexandria.clarke@mcsaatchi.com

alyssa.stalzer@mcsaatchi.com

KEYWORD: UNITED STATES NORTH AMERICA CANADA NEW YORK

INDUSTRY KEYWORD: HOCKEY MANUFACTURING TEXTILES PHILANTHROPY CHILDREN TEENS RETAIL OTHER PHILANTHROPY SPECIALTY CONSUMER SPORTS FAMILY

SOURCE: CCM Hockey

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PUB: 12/07/2018 11:00 AM/DISC: 12/07/2018 11:01 AM

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