Coca-Cola eked out a place in the Fortune 100 this year, dropping 13 spots as revenue declined 10%, due largely to the divestiture of its bottlers. The largest nonalcoholic beverage company has been countering a drop in soda consumption with a refresh of its Diet Coke line and a big push to look beyond soft drinks: In August, the company said it would buy chain Costa Coffee for about $5 billion, the largest brand acquisition in its history, which also gives the company a physical presence. CEO James Quincey, who took on the top job in 2017, has been pushing the Atlanta-based behemoth to speed up its launches (the company rolled out some 600 new products in 2018—the majority outside the soda category).

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