Puffer gowns are a thing I've never thought about, but now I can't get them off my mind thanks to Milan Fashion Week and Moncler. The brand reimagined the down coat with the help of a few friends like Valentino, Alyx, and Simone Rocha. Sown at their newly christened Genius Building it made for a mash up of very different aesthetics thinking outside the down-feathered box.

Read on for a rapid-fire breakdown of what came from every member of the club. Just make sure to scroll to the end, because...dogs.

0 Moncler Richard Quinn

British Darling Richard Quinn is one of two new designers added to Moncler's "Genius" series this season. He's bringing swinging London vibes to the slopes with sleek ski gear in the best prints.

1 Moncler Pierpaolo Piccolo

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Piccolo, Creative Director of Valentino, worked with Moncler and model Liya Kebede for jaw-dropping puffer gowns that are probably all over your Insta feed right now. They tapped eight Ethiopian artists who work for Kebede's ethical fashion label, Lemlem, to create these creations for the ice queen in us all.

2 Moncler 1952 (Donna)

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This one goes out to anyone who thinks puffers can't be chic. Courtesy of Veronica Leoni, a Phoebe Philo pupil, Moncler DNA meets wool coats and luxury leather goods.

3 Moncler 1952 (Uomo)

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Logomania and the ease of Los Angeles rea immediately felt from this menswear line by Sergio Zambon. The ultimate SoCal bro, Bella Hadid, is already a fan.

4 Moncler Simone Rocha

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Some puffers need a little more dark romance-not that they had any to begin with-and that's what Simone Rocha brings to the Moncler table. The drama is seen through cascading layers of nylon, dramatic bell shapes, and baby pink bows.

5 Moncler Craig Green

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One word: transformers.

6 Moncler 1017 ALYX 9SM

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Matthew Williams of Alyx went the streetwear route with his premiere collection. His vibe is what you think a cool puffer should be, but better.

7 Moncler Fragment Hiroshi Fujiwara

Wow, suddenly, I really need a Pokemon puffer. Made by designer Hiroshi Fujiwara of Fragment, his collab is the kind of kids on New York's Lower East Side neighborhood will line up for.

8 Moncler Palm Angels

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Just try to find a metallic magenta puffer jacket with matching pants. You can't, at least until Palm Angels's collab with Moncler drops.

Moncler and Poldo Dog Couture

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Omg puppies.