Hailey Baldwin's bright blonde hair is her signature look. She's been sporting a golden lob since her reunion with now-husband Justin Bieber in July, but the model just switched up her locks in a major way. She dyed her hair pink!

Before:

After:

Baldwin opted for magenta-toned color from ends to roots, which she debuted while on a walk in Los Angeles to meet the Biebs-but this isn't the first time she's opted for rosy hair. Back in May of 2018 she dyed her hair a similar color for the Met Gala (which she attended alongside Shawn Mendes before reuniting with Bieber...awkward).

New year, new hair, new Hailey Baldwin.