Fandango is latching on to 2018 Golden Globes hype to try to lure new customers to its FandangoNow streaming service — offering 50% off rentals or purchases of several nominated movies and TV shows for a limited time.

The nominations for the 76th annual Golden Globe Awards were announced Thursday (see full list here). FandangoNow’s half-price deal is available to U.S. customers using the promo code “GLOBES19” at checkout through Dec. 9 at 11:59 p.m. PT.

The deal means, for example, that Disney/Marvel’s “Black Panther” — nominated in three Golden Globes categories — will be available to rent in HD for $2 (normally $3.99) and to buy in HD for $10 (normally $19.99).

Fandango has set up a landing page (at this link) listing titles available for the half-price offer. Golden Globes-nominated movies currently available on FandangoNow are “Black Panther,” “BlacKkKlansman,” “Crazy Rich Asians,” “Isle of Dogs,” “Incredibles 2,” “Eighth Grade” (for actress Elsie Fisher), “Tully” (for actress Charlize Theron) and “A Quiet Place” (for music score).

Several nominated films aren’t currently in the home-video window yet, but are available to pre-order on FandangoNow (and are eligible for the 50% discount). Those include “A Star Is Born,” “Ralph Breaks the Internet,” “Bohemian Rhapsody,” “Boy Erased,” “First Man,” “Green Book,” “The Old Man & the Gun,” “Shoplifted,” “A Private War” and “Can You Ever Forgive Me?”

Globes-nominated Movies that are not available at all right now include “Spider-Man: Into the Spider-Verse,” “Vice,” “The Favourite,” “Mary Poppins Returns,” “Mirai” and “If Beale Street Could Talk.” Also, several nominated TV shows aren’t available on FandangoNow, including Netflix’s “The Kominsky Method” and “Bodyguard”; Amazon’s “The Marvelous Mrs. Maisel” and “Homecoming”; and BBC America’s “Killing Eve.”

TV shows and limited series picking up Globes nominations that are eligible for FandangoNow’s 50% off deal include: FX’s “Pose,” “Atlanta,” “The Americans” and “The Assassination of Gianni Versace: American Crime Story”; HBO’s “Westworld,” “The Tale,” “Succession,” “Barry” and “Sharp Objects”; Showtime’s “Patrick Melrose” and “Who Is America?” starring Sacha Baron Cohen; Hulu’s “The Handmaid’s Tale”; NBC’s “Will & Grace” and “The Good Place”; Bravo’s “Dirty John”; and Starz’s “Outlander.”

With the Golden Globes promo, Fandango is hoping to turn first-time FandangoNow users into repeat visitors. It’s also hoping to drive users to its digital-ticketing business; the Fandango VIP+ rewards program offers members a $5 credit for every four movie tickets bought that can be used on FandangoNow or applied to future ticket purchases.

NBCUniversal-owned Fandango acquired M-Go from Technicolor and DreamWorks Animation in early 2016 and shorty thereafter rebranded the service FandangoNow. The service offers 70,000 new release and catalog movies and TV shows, including a library of 4K and HDR titles, to buy or rent. FandangoNow competitors include Apple’s iTunes, Amazon Video, Google Play and Walmart’s Vudu.

Pictured above: Disney/Marvel’s “Black Panther”