Megan Ellison's Annapurna Pictures took a calculated risk when it recently decided to push back the release of director Barry Jenkins' If Beale Street Could Talk to Dec. 14, just days before two of the distributor's other films — Vice and Destroyer — are scheduled to open on Christmas Day, an intensely crowded corridor.

The gamble paid off in a big way on Thursday when Vice, starring Christian Bale as former vice president Dick Cheney, scored six Golden Globe nominations, the most of any film, including best musical or comedy. Beale Street, Jenkins' follow up to his Oscar-winning Moonlight, walked away with three top noms, including best drama.

"To have a best picture nomination prior to the release of specialized films like Beale Street and Vice afford their distributor a huge marketing hook and box-office tailwind," says analyst Paul Dergarabedian of Comscore.

Vice opens nationwide on Dec. 25, while Beale Street (Dec. 14) and Destroyer (Dec. 25), starring Nicole Kidman, will launch in select runs and then expand.

Destroyer received one Globe nomination for Kidman as best drama actress, while Beale Street's noms include a supporting actress nomination for Regina King. In total, Annapurna collected 10 nominations, tying with Fox Searchlight, which also earned ten, as the two distributors that topped the list of distributors' noms.

Searchlight's The Favourite, another prominent Globes contender, which opened in select theaters over Thanksgiving to strong numbers, will only be helped further helped by Globes love. It picked up five nominations, including best comedy or musical, and three acting nominations for its stars, Olivia Colman, Rachel Weisz and Emma Stone. (Watch for Searchlight and every other distributor to tweak their marketing materials to highlight Thursday's noms.)

In recent years, prestige fare from specialty companies have dominated the awards conversation. This year is unusual in that a healthy number of commercially successful studio films — including Black Panther and A Star Is Born —  are in the running after garnering critical acclaim and amassing $1.34 billion and $260.5 million at the global box office respectively. Both films earned key Globes nominations, including best drama noms, as did Fox's Bohemian Rhapsody ($551 million to date). Disney's Mary Poppins Returns, which claimed four Globe noms including best comedy or musical, opens everywhere on Dec. 19.

Universal and DreamWorks are in the mix with Green Book, likewise nominated for top Globes honors. The film, made by DreamWorks and Participant, can arguably use the attention more than the other studio movies, since it has grossed a modest $15 million since its release in mid-November.