Powerade dreams of breaking ankles in new March Madness campaign
With Selection Sunday complete, Powerade is rolling out its new basketball-themed ad campaign, "That's Some Kind of Power."
The first spot in the series, titled "Ankles," features a bodega owner insisting he would've been capable of breaking everyone's ankles - including viewers watching at home - if he had the sports beverage back in his day.
The ad will premiere Tuesday night during the First Four matchups, with additional video content featuring the same character airing throughout the duration of the tournament.
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