With Selection Sunday complete, Powerade is rolling out its new basketball-themed ad campaign, "That's Some Kind of Power."

The first spot in the series, titled "Ankles," features a bodega owner insisting he would've been capable of breaking everyone's ankles - including viewers watching at home - if he had the sports beverage back in his day.

The ad will premiere Tuesday night during the First Four matchups, with additional video content featuring the same character airing throughout the duration of the tournament.

Copyright © 2018 Score Media Ventures Inc. All rights reserved. Certain content reproduced under license.