Pantone has done it again: their 2018 color of the year is bold, beautiful, and nothing like the other color predictions we've seen for next year. The company says their pick, Ultra Violet 18-3838, is a "dramatically provocative and thoughtful purple shade" and "communicates originality, ingenuity, and visionary thinking that points us toward the future" - and the design industry agrees.
"There’s a hint of fantasy in this color - something almost unreal and fabulist about it, after all, real ultra violet rays are beyond human comprehension – the naked eye can't see them!" says Editor in Chief of House Beautiful, Sophie Donelson. "I like the magic, optimism, and fearlessness it invokes. At home, I’d use it to envelope yourself, royals style – how about a least a mohair throw, it's not quiet a velvet cape, but it'll do!" We bet a plush velvet bench will do the trick, as seen in this dining area.
Nancy Fire, creative director of HGTV HOME, Design Works International, and Studio NYC Design, says she's already thinking about how she can use it in her design work. "Ultra Violet works well as an accent pillow, wallpaper geometric combined with grey, and, of course, a regal paint color that plays well with grey, loden green, and many neutrals," Fire says.
We think using this bold color as a statement, not to fill an entire room, is key if you usually stick with neutrals and safe shades - and Abbe Fenimore from Studio Ten 25 agrees. "When used in small doses as an accent color it can be really rich and feminine. I love it paired with pinks, greens, and metallics, especially gold and brass. You really only need a little bit of it to make a statement!" Fenimore says.
However, not everyone was on board when they first saw the shade. "I'm not a big fan of the color purple in general," says Jessica McClendon from Glamour Nest. "However, this color is perfect for those who want to try something a little bit adventurous. It's definitely no Rose Quartz or Serenity, as it is better suited to be more of an accent color." So if you are a fan of purple, and a risk-taker, this color is calling your name.[editoriallinks id='8e739431-8af8-470c-b634-fa8ba5cd7d93'][/editoriallinks]